1/6/2024 0 Comments Vox youtube adpocalypseOther things have swept at the now media juggernaut left and right, harming its reputation and threatening to end its supremacy in original online content distribution for years with none-succeeding, but 2017 saw a more serious attempt at the website’s content creators who sustain it more direct than ever before. YouTube, Inc., where the court ruled in Google’s favor because Viacom was proven to have leaked and pirated their own works prior to their release in a guerilla marketing campaign in a case where they were suing YouTube for allowing piracy to occur. The years in between 20 saw YouTube nearly shut down in the excitingly dramatic case of Viacom International Inc. YouTube is no stranger to life threatening crises. With that concern, one has to wonder how the platform got here, and if any of its woes can be explained by economics. With the platform as the primary source of entertainment for Generation Z as polled by television network Awesomeness, YouTube CEO Susan Wojcicki and perhaps even you are likely concerned for the future of the site, the former mainly to maintain her salary and the rest of us to avoid boredom when there are no more Snapchat stories to swipe through. subsidiary has found itself struggling to hit its stride even at its perceived height in the early 2010s as a haven for content in a variety of forms. Eschewing certain creators for being too controversial while aligning itself with political view-spewing late night talk show hosts and a vlogger filming dead bodies, the assumedly profitless Alphabet Inc. It goes without saying that YouTube is having an identity crisis at the moment.
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